The new question
Ten years after the worldwide bestsellerGood to Great, Jim Collins returns with another groundbreaking work, this time to ask:Why do some companies thrive in uncertainty, even chaos, and others do not?Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study
Great by Choicedistinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today.

With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness-beating their industry indexes by a minimum of ten times over fifteen years-in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

The new findings
The study results were full of provocative surprises. Such as:

The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
The great companies changed less in reaction to a radically changing world than the comparison companies.
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line;Zoom Out, ThenZoom In; and the SMaC Recipe.

Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance.

Kiyosaki expands on his belief that the school system was created to churn out ‘Es’ / Employees… those “A Students” who read well, memorize well and test well… and not the creative thinkers, visionaries and dreamers –entrepreneurs-in-the-making… those “C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products.

The book urges parents not to be obsessed with their kids’ “letter grades” (“good grades” might only mean they or the student themselves were successful in jamming a square peg into a round hole…) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion.

Robert showcases success stories of “C Students” who grew up to be phenomenal successes – and HIRED those “A Students”(attorneys, accountants, and other school-smart specialists) to work in their businesses… while the more average students, “B Students,” often find themselves in government-type jobs…

Not surprisingly, Kiyosaki will coin his own definitions of what “A,” “B,” and “C” stand for as he gives parents and their children bits of wisdom as well as insights and tools for navigating an ever-changing world… an Information Age world where the ability to change and adapt, understand relationships, and anticipate the future will shape their lives.

This book Why We Want You To Be Rich By Donald J. Trump and Robert T. Kiyosaki inspires middle-class Americans who believe that the American Dream is alive and well to take control of their lives… and take charge of the one thing they have total control over: themselves.

We live in a highly litigious world. As you live your life you must keep your guard up. As you grow your wealth you must protect it. For those who don’t predators await, and their attorneys will use every trick in the toolbox to get at – whether large or small-your unprotected assets.

Start Your Own Corporation educates you on an action plan to protect your life’s gains. Corporate attorney and best selling author Garrett Sutton clearly explains the all too common risks of failing to protect yourself and the strategies for limiting your liability going forward. The information is timely, accessible and applicable to every citizen in every situation.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why to’s and how to’s for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Rich Dad Poor Dad author Robert Kiyosaki says, “Start Your Own Corporation is a must read for anyone with any assets to protect.”