By Parr, Ben

“Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works.” – Success Magazine

“Don’t shout, captivate — that’s the key to capturing attention. And you don’t need to be especially good-looking, loud or charismatic to do so — there’s actually a science behind it. InCaptivology, Ben Parr doesn’t get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you’re an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you.”
– New York Post

The New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating, brilliant argument for evolution that definitively dispels a dangerous, widespread myth: that we can command and control our world.

The Evolution of Everything is about bottom-up order and its enemy, the top-down twitch–the endless fascination human beings have for design rather than evolution, for direction rather than emergence. Drawing on anecdotes from science, economics, history, politics and philosophy, Matt Ridley’s wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high, whether in government, business, academia, or morality. On the contrary, our most important achievements develop from the bottom up. Patterns emerge, trends evolve. Just as skeins of geese form Vs in the sky without meaning to, and termites build mud cathedrals without architects, so brains take shape without brain-makers, learning can happen without teaching and morality changes without a plan.

The renowned communication expert’s subtle but effective plan for selling your best asset – yourself – without turning off those you’re trying to impress.