From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Learn how to:

• Create a viable social media strategy
• Build and use channels such as Twitter, Facebook and LinkedIn
• Create customised apps, communities and use keywords
• Monitor any activity such as paid-for advertising
• Understand your audience and what content they want
• Integrate your social media activity into your marketing strategies