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The Financial Wellbeing by Chris Budd
₦2,000One of the biggest enemies of our general wellbeing is stress; and one of the biggest causes of stress is concern about money. This book provides a simple and practical guide to planning your daily and long-term finances by understanding your objectives and motivations. In doing so, it offers respite from the anxiety and stress caused by money problems. The author, an experienced financial adviser, argues that the key to financial wellbeing is to “know thyself” in order to allow decisions to be made, and to ensure those decisions are the rights ones for you. This is underpinned by having control of your daily finances, the ability to cope with a financial shock, to be able to have options in life, to have identifiable goals and a clear path to achieve them, and to ensure clarity and security for those we leave behind.
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Cashvertising by Drew Eric Whitman
₦4,000Your brain is being controlled-and you don’t even know it.
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business,
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email –It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust –It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads –But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset –What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads –This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test– Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like –How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains –Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service –Sorry, but it’s not what you think. (But you better know the reason… or else .)
* Where to Always Put Your Biggest Benefit –Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response –Tons of examples you can “steal” for your own ads.
* Long vs. Short Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal –Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200% –Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads –So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic –Start using them tonight.
* Typestyles that Actually REDUCE Readership –Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50% –Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67% –Are you using it?
* The Eye-Grabbing “Advertising Guillotine” –The one image humans can’t resist.
* And Much More -
Happy Sexy Millionaire Steven Bartlett
₦6,000THIS IS MY INTERVENTION
We are losing ourselves. We’re chasing the wrong things, asking the wrong questions, and polluting our minds. It’s time to stop, it’s time to resist and it’s time to rethink the fundamental social blueprint that our lives are built upon.
As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a ‘Happy Sexy Millionaire’ by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything… The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean.
In this book, I’ll dismantle the most popular, unaddressed lies about happiness that we’ve been led to believe. I’ll expose the source of these lies, examine the incentives that fuel them and replace them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.
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How To Get Rich by Felix Dennis
₦6,000Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you – no matter what your present circumstances. Here is how I did it and what I learned along the way.’ So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. “How To Get Rich” is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of ‘a South London lad who became rich virtually by accident’. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives. Canny, infuriating, cynical and generous by turns, “How To Get Rich” is an invaluable guide to ‘the surprisingly simple art of collecting money which already has your name on it.
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Die With Zero: Getting All You Can from Your Money and Your Life
₦4,000A Common-Sense Guide to Living Rich….Instead of Dying Rich
Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired.
The only thing you wasted along the way was…your life.
Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—and out of your life. It’s intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one’s so-called Golden Years.
In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins’ plan for optimizing your life, stage by stage, so you’re fully engaged and enjoying what you’ve worked and saved for.
You’ll discover how to maximize your lifetime memorable moments with “experience bucketing,” how to convert your earnings into priceless memories by following your “net worth curve,” and find out how to navigate whether to invest in, or delay, a meaningful adventure based on your “spend curve” and “personal interest rate.”
Using his own life experiences as well as the inspiring stories and cautionary tales of others—and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance —Perkins makes a timely, convincing, and contrarian case for living large.
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The Simple Path to Wealth by JL Collins
₦3,000This book grew out of a series of letters to my daughter concerning various things—mostly about money and investing—she was not yet quite ready to hear.
Since money is the single most powerful tool we have for navigating this complex world we’ve created, understanding it is critical.
“In the dark, bewildering, trap-infested jungle of misinformation and opaque riddles that is the world of investment, JL Collins is the fatherly wizard on the side of the path, offering a simple map, warm words of encouragement and the tools to forge your way through with confidence. You’ll never find a wiser advisor with a bigger heart.” – Malachi Rempen: Filmmaker, cartoonist, author and self-described ruffian