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    Million Dollar Weekend by Noah Kagan

    AN INSTANT NEW YORK TIMES BESTSELLER

    The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how.

    Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it’s cheaper than ever to create them.

    And, let’s be frank: most day jobs suck. People spend too much time doing too much work for too little money—and they know it. They want out.

    But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them?

    Ask yourself:

    Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable?
    Have you spent time or money on things like websites and logos, but still have no customers?
    Are you brainstorming endlessly and waiting for the perfect idea to strike?
    All those Frequent Excuses are solvable. The plan is simple—so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million:

    Find your Creator’s Courage to overcome your fear and have fun!
    Use the “Million Dollar Weekend” Process to get customers EXCITED to give you money.
    Automate your business so it can grow while you sleep.
    By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.

    4,500
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    Growth IQ by Tiffani Bova

    A WALL STREET JOURNAL BESTSELLER! Do you know the best way to drive your company’s growth? If not, it’s time to boost your Growth IQ. Trying to find the one right move that will improve your business’s performance can feel overwhelming. But, as you’ll discover in Growth IQ, there are just ten simple–but easily misunderstood–paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she’s presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities–and pitfalls–of each of the ten growth paths, how they work together, and how they apply to business today. You’ll see how, for Red Bull broke Coca-Cola and PepsiCo’s stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova’s insightful analyses of these and many other case studies, you’ll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

    6,000
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    How To Get Rich by Felix Dennis

    Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you – no matter what your present circumstances. Here is how I did it and what I learned along the way.’ So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. “How To Get Rich” is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of ‘a South London lad who became rich virtually by accident’. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives. Canny, infuriating, cynical and generous by turns, “How To Get Rich” is an invaluable guide to ‘the surprisingly simple art of collecting money which already has your name on it.

    6,000
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