Martin has found that nothing consumes bus. managers more than how to manage a co. in the weeks & months immediately ahead. If you don t manage for the short term, you won t be around for the long term. As founder of the Net Future Inst., an exec. think tank made up of some 3,000 high-level exec. at over 1,400 co s., Martin has interviewed & gathered the insights of thousands of mgmt. specialists to discover how co s. are successfully zeroing in on improving short-term performance, while still balancing these efforts with long-term strategic goals. By looking to managers & exec. at co s. like IBM, Deloitte & Touche, Kraft, AT&T, & Dow Chemical, Martin has uncovered the best practices that help propel short-term performance