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fundamentals of business ethics
₦10,000This book has been written specifically for the needs of plasticizing executives, primarily those working in Nigeria. It covers the main issues that arise in the field of business ethics both at the corporate level, it discusses in detail the main responsibilities of business firms towards their employees, providers of funds, customers, suppliers, distributors, competitors and the communities in which they work.
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Win Win Win by Brian D. Molitor
₦4,000Throughout the world, good organizations have learned to seek win/win outcomes. However, in the near future, the great organizations will be those that go one step further. When managers and employees agree to work together this generates goodwill, increased communication and greater productivity creating a win/win situation. But the benefits certainly don’t stop there. These positives spill over and are “caught” by fellow workers. Morale increases. Job security increases. Customers receive better products or service. All involved achieve success and satisfaction creating a win/win . . . win situation. In this book, readers will learn how to analyze their respective organizations, obtain commitment to shared vision and values and set the course for a better future. Then, they will learn how to develop appropriate leadership for the conditions at hand. Once the leaders are leading, they will learn how to get others to effectively follow and build true teamwork throughout their organization. Leaders will also learn the secrets to solving any problem, how to make decisions quickly and accurately and how to implement action plans that work. Whether applied to a business, hospital, city government or family, the principles and lessons in “Win Win Win” will set the course for a better future.
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Die Empty: Unleash Your Best Work Every Day
₦2,500Synopsis
Most of us live with the stubborn idea that we’ll always have tomorrow. But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself. Die Empty is a tool for individuals and companies that aren’t willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion: Excavate: Find the bedrock of your work to discover what drives you. Cultivate: Learn how to develop the curiosity, humility, and persistence that save you from getting stuck in ruts. Resonate: Learn how your unique brilliance can inspire others. Henry shows how to find and sustain your passion and curiosity, even in tough times. -
To Sell Is Human
₦4,000We’re all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.
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The Meeting Book by Helen Chapman
₦2,000Meetings are alive! Whether it’s a few people meeting over coffee or 100 people in a conference room, meetings happen all the time. They are a constantly changing and living pattern; a connection of minds, content and process. Every meeting, no matter how large or small, has the potential to be a dynamic interaction of human brains. The possibilities for success are endless and yet organizations persist in forcing themselves into a rigid straight jacket of endless agendas, boring monologues and tedious PowerPoint. Where agendas are long and aimless. Where people stop each other talking. Where creativity is stifled. Where things go around in circles or grind to a halt. Where time is lost. Now is the time to make a change; to adapt to a better way of working. Now is the time for to take responsibility whether you Attend, Chair or Facilitate meetings; it’s over to you to help lead the way. Whether you’re problem-solving, innovating, strategizing, visioning, aligning or simply informing-you have more influence than you think. You just need to know how. This book will show you the 3 Big Twists to make all types of meeting successful so that you can begin a new meeting habit that others will want to follow. LID Publishing’s popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won’t smear, and there’s plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
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Cashvertising by Drew Eric Whitman
₦4,000Your brain is being controlled-and you don’t even know it.
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business,
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email –It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust –It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads –But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset –What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads –This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test– Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like –How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains –Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service –Sorry, but it’s not what you think. (But you better know the reason… or else .)
* Where to Always Put Your Biggest Benefit –Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response –Tons of examples you can “steal” for your own ads.
* Long vs. Short Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal –Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200% –Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads –So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic –Start using them tonight.
* Typestyles that Actually REDUCE Readership –Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50% –Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67% –Are you using it?
* The Eye-Grabbing “Advertising Guillotine” –The one image humans can’t resist.
* And Much More -
Happy Sexy Millionaire Steven Bartlett
₦6,000THIS IS MY INTERVENTION
We are losing ourselves. We’re chasing the wrong things, asking the wrong questions, and polluting our minds. It’s time to stop, it’s time to resist and it’s time to rethink the fundamental social blueprint that our lives are built upon.
As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a ‘Happy Sexy Millionaire’ by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything… The world had lied to me. It lied to me about how you attain fulfilment, love and success, why those things matter, and what those words actually mean.
In this book, I’ll dismantle the most popular, unaddressed lies about happiness that we’ve been led to believe. I’ll expose the source of these lies, examine the incentives that fuel them and replace them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.
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Reboot By Jerry Colonna
₦5,000One of the start-up world’s most in-demand executive coaches—hailed as the “CEO Whisperer” (Gimlet Media)—reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life.
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed—molding them into highly accomplished individuals—yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a journey of radical self-inquiry, helping you to reset your life by sorting through the emotional baggage that is holding you back professionally, and even more important, in your relationships.
Jerry has taught CEOs and their top teams to realize their potential by using the raw material of their lives to find meaning, to build healthy interpersonal bonds, and to become more compassionate and bold leaders. In Reboot, he inspires everyone to hold themselves responsible for their choices and for the possibility of truly achieving their dreams.
Work does not have to destroy us. Work can be the way in which we achieve our fullest self, Jerry firmly believes. What we need, sometimes, is a chance to reset our goals and to reconnect with our deepest selves and with each other. Reboot moves and empowers us to begin this journey.
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The Mafia Manager
₦3,000Dive into the intriguing world of business strategies, leadership insights, and unconventional wisdom with “The Mafia Manager: A Guide To The Corporate.” This captivating book takes a unique approach to management and leadership, drawing lessons from the intriguing parallels between organized crime and corporate environments.
“The Mafia Manager” offers a fresh perspective on leadership, decision-making, and effective communication by drawing inspiration from the clandestine operations of the mafia. Through a combination of anecdotes, principles, and tactics, this book presents an unorthodox guide to succeeding in the corporate world.
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The Rules Of Money By Richard Templar
₦5,000Synopsis
Expand/Collapse Synopsis
Money: some people just seem to know how to get it — and keep it! What’s their secret? What do they know that the rest of us don’t? They know the “rules of money”: the “golden behaviors” that create wealth and make it grow. Anyone can learn the rules of money. You could learn them by spending years watching rich people up close… or you can learn them all right now, with Richard Templar’s The Rules of Money, Expanded Edition. Templar — author of The Rules of Life and many other best-sellers — has brought together 107 easy wealth-generation techniques you can start using instantly! Now updated and expanded with 9 brand new rules, Templar’s rules address everything you need to know about money: how to think wealthy, get wealthy, get even wealthier, stay wealthy, and share your wealth. You’ll find great up-to-the-minute advice on saving, spending, and investing, and enjoying your money, too. You’ll discover why your money beliefs might be holding you back; how to see wealth as a friend, not the enemy; how to make money without compromising your ethics; avoid envy; make a plan; get your current finances under control; master deal-making and negotiation; discover opportunities nobody else sees, and much more. Templar’s bite-size advice isn’t just fun to read — it’s easy to use, too! -
The 80/20 CEO by Bill Canady
₦6,000The risk in leading a business is the same as in piloting an namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money?
Written by the creator of the Profitable Growth Operating System®, The 80/20 Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on.
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The Laws of Luck by Brian Tracy
₦4,000Synopsis
Make Your Own Luck!
Some say success is based on luck. But high achievers don’t leave their success to chance. They guarantee their future by applying the proven laws of success. When you apply these laws, you will unlock the most potent forces in the universe. You control your luck.
What’s the key? If you want to succeed, do what successful people do. It’s that simple.
In this book, Brian Tracy shows how to put the laws of luck to work for you. You’ll race forward faster than you ever imagined getting more done, earning more rewards, having more opportunities, and ultimately reaching the goal that everyone wants: happiness.
This is the success method that never fails!
Let Brian teach you the skills you need to achieve success satisfaction in all areas of your life. Learn how to:
Use the eternal principles of cause and effect to get what you want.
Bring your life into focus by setting clear written goals.
Maximize the knowledge you need for prosperity.
Use the power of habit to set your life on its best course.
Increase your personal magnetism using the unstoppable power of empathy.
Make friends with the people who can help you move toward your goals.
Achieve financial independence and wealth.
Sharpen the miraculous power of your mind.
Acquire virtues such as courage and persistence, which are essential to any great life.
Success and happiness are not accidents. By mastering the method that Brian Tracy presents in this book, you can learn how to reach your most cherished goals quickly and with certainty. You’ll be successful-and people will call you lucky.