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Harvard Business Review on Increasing Customer Loyalty
₦2,000This collection of HBR articles will help you:
– Turn angry customers into loyal advocates
– Get more people to recommend you
– Boost customer satisfaction by satisfying your employees
– Focus on profitable customers–whether they’re loyal or not
– Invest in the right CRM technology for your business
– Mine customer data for more effective marketing
– Increase your customers’ lifetime value
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Basic Econometrics by Damodar N. Gujarati (African Edition )
₦5,500Get this book at the best bookshop in Abuja. Order now!
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How to Write It: A Complete Guide to Everything You’ll Ever Write 3rd Edition
₦2,500- Series: How to Write It
- Paperback: 432 pages
- Publisher: Ten Speed Press; 3 edition (August 30, 2011)
- Language: English
- ISBN-10: 160774032X
- ISBN-13: 978-1607740322
- Product Dimensions: 7.3 x 1.1 x 9.2 inches
- Shipping Weight: 1.9 pounds
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Business Strategy: A guide to effective decision-making (Economist Books)
₦2,000- Series: Economist Books
- Paperback: 320 pages
- Publisher: The Economist; 3rd ed. edition (May 26, 2015)
- Language: English
- ISBN-10: 1610394763
- ISBN-13: 978-1610394765
- Product Dimensions: 5.4 x 1 x 8.4 inches
- Shipping Weight: 8 ounces
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The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business
₦1,500- Paperback: 192 pages
- Publisher: AMACOM (May 26, 2008)
- Language: English
- ISBN-10: 0814401678
- ISBN-13: 978-0814401675
- Product Dimensions: 6 x 0.4 x 8.9 inches
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The Chinese Secrets for Success by YuKong Zhao
₦2,000- Paperback: 258 pages
- Publisher: Morgan James Publishing (April 20, 2013)
- Language: English
- ISBN-10: 1614485356
- ISBN-13: 978-1614485353
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 12.8 ounces
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Statistical Methods by S. P. Gupta
₦5,000Special Features
- The book has been written in a very simple and lucid style. The text material is self-explanatory and even the students learning statistics through distance education can follow it without much stress and strain.
- The treatment is non-mathematical in
- character and the readers can easily understand the text material without
- much taxing their minds.
- Besides good theory the book contains a large number of solved illustrations (to be exact, 885). These illustrations have been very carefully selected mainly from the latest examination question papers of various Universities all over India and neighbouring countries.
- This book is primarily meant to cater to the needs of under-graduate and post-graduate students of Commerce, Economics, Management and Professional Courses.
Book Content - Statistics — What and Why
- Organising A Statistical Survey
- Collection of Data
- Sampling and Sample Designs
- Classification and Tabulation of Data
- Diagrammatic and Graphic Presentation
- Measures of Central Value
- Measures of Dispersion
- Skewness, moments & Kurtosis
- Correlation Analysis
- Regression Analysis
- Association of Attributes
- Index Numbers
- Analysis of Time Series
- Interpolation and Extrapolation
- Vital Statistics
- Statistical Fallacies
- Probability and Expected Value
- Theoretical Distributions
- Statistical Inference—Test of Hypothesis
- x2 test and Goodness of Fit
- F-Test and Analysis of Variance
- Experimental Designs
- Statistical Quality Control
- Business Forecasting
- Partial and Multiple Correlation
- Statistical Decision Theory
- Non-Parametric Tests
- Revisionary Exercises
- Appendices.
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Introductory Econometrics: A Modern Approach, 4th Edition
₦6,000INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e illustrates how empirical researchers think about and apply econometric methods in real-world practice. The text’s unique approach reflects the fact that undergraduate econometrics has moved beyond just a set of abstract tools to being genuinely useful for answering questions in business, policy evaluation, and forecasting environments. The systematic approach, which reduces clutter by introducing assumptions only as they are needed, makes absorbing the material easier and leads to better econometric practices. Its unique organization separates topics by the kinds of data being analyzed, leading to an appreciation for the important issues that arise in drawing conclusions from the different kinds of data economists use. Packed with relevant applications, INTRODUCTORY ECONOMETRICS offers a wealth of interesting data sets that can be used to reproduce the examples in the text or as the starting point for original research projects.
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Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It
₦3,500Just a few years ago, all you or your company needed was a modest website and a toll-free telephone number. Those days are, of course, long gone. Keeping your customers and clients happy – and trying to attract new ones – demands an entirely new and innovative approach to online commerce.
Mitch Joel, one of the world’s leading experts in this area, warns that the time has come to hit the CTRL ALT DEL buttons on your computer, and to start building your e-commerce platform and business model from scratch. If you don’t, Joel warns, not only will your company begin to slide backwards, but you might find yourself unemployable within five years.
That’s a very strong warning, but in his new book, Joel explains the convergence of five key factors that are changing online business forever. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors.
In short, this is not a book about ‘change management’ but rather a book about ‘changing both you AND your business model.’
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The 36 Ancient Chinese Strategies for Modern Business
₦2,000- Paperback: 228 pages
- Publisher: LAC International Press; First edition (April 15, 2014)
- Language: English
- ISBN-10: 0615969909
- ISBN-13: 978-0615969909
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 15.4 ounces
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Drive: The Surprising Truth About What Motivates Us (Hardcover)
₦10,000Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offer smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
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Armstrong’s Handbook of Human Resource Management Practice Twelfth Edition
₦8,000A classic text for all students of HR Management, Armstrong’s Handbook of Human Resource Management Practice provides a complete resource for understanding and implementing HR. It includes in-depth explanations of the key areas essential to the HR function, such as performance management, organizational behavior, employee relations and health, safety and welfare.
Armstrong encourages and facilitates effective learning, and he provides comprehensive online support material for both the instructor and student, offering opportunities for self-learning and extra help outside the classroom.
Updated to include all the latest developments in HR Management, including a chapter on social responsibility, this book is a great resource for HR students and professionals.