• How to Tell What People Are Thinking

    Have you ever wondered what people are thinking or if they are telling the truth? Did you know that you can discern someone s thoughts by reading the clues in a person s body language? Did you know that the position of your hand during a handshake shows whether you have a submissive or a dominant personality? And that your apparently unconscious choice to say do not instead of don t can indicate that you are lying? These revealing clues (and many more) provide insights into people s innermost thoughts. In this entertaining and illuminating guide, Peter Collett decodes the fascinating intricacies of body language and speech.”

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  • Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

    By Simona Covel

    Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service…and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle’s obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you’ve got a robust budget or you’re bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.

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  • Becoming Facebook by Michael Hoefflinger

    Becoming Facebook by Michael Hoefflinger

    Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

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  • The 6 Most Important Decisions You’ll Ever Make: A Guide for Teens

    By Sean Covey

    From the author of the wildly popular bestseller The 7 Habits of Highly Effective Teens comes the go-to guide that helps teens cope with major challenges they face in their lives—now updated for today’s social media age.

    In this newly revised edition, Sean Covey helps teens figure out how to approach the six major challenges they face: gaining self-esteem, dealing with their parents, making friends, being wise about sex, coping with substances, and succeeding at school and planning a career.

    Covey understands the pain and confusion that teens and their parents experience in the face of these weighty, life-changing, and common difficulties. He shows readers how to use the 7 Habits to cope with, manage, and ultimately conquer each challenge—and become happier and more productive.

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  • Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire

    By Colleen DeBaise

    Let Inc. help launch your dreams. Makers, doers, and dreamers-for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action. Warby Parker shook up the eyewear sector with its innovative, socially-conscious business model.

    Skullcandy tapped into the surfing, skateboarding, and hip-hop scenes-and built a standout audio brand. All along, Inc. was there, capturing triumphs, setbacks, and lessons learned. Now, Start a Successful Business gathers these important lessons into a single path-charting guide.

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  • The One Device: The Secret History of the iPhone

    By Brian Merchant

    The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight.” -Ashlee Vance, New York Times bestselling author of Elon Musk

     
    “A stunning book. You will never look at your iPhone the same way again.” -Dan Lyons, New York Times bestselling author of Disrupted
     
    Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to “the one device,” as he called it, a cell phone was merely what you used to make calls on the go.
    How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won’t hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone’s creation.
    This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen’s notorious “suicide factories.” It’s a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.
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  • Becoming Resilient: How to Move through Suffering and Come Back Stronge

    By Donna Gibbs

    Everyone suffers disappointment, rejection, injustices, and losses, perhaps even traumatic ones. The spiritual pain born of such suffering can paralyze us, leaving us broken inside and barely getting by with the motions of life. Whether we remain stuck or move forward is determined in large part by our resilience.

    Concise and compassionate, Becoming Resilient takes our most common question when tragedy strikes–Why?–and replaces it with the healthier, more productive question, What next? A professional Christian counselor for 20 years, author Donna Gibbs draws on her experience helping clients get unstuck, sharing secrets for building resilience that will change readers’ experience of suffering. She offers practical tools and effective coping strategies to deal with whatever life throws their way so they can move through suffering–and come out stronger on the other side.

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  • Selling in Tough Times: Secrets to Selling When No One Is Buying

    By Tom Hopkins

    Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers’ needs, national tragedy–the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we’re not prepared for them. While many see no other option than to “sit tight” and “ride things out” when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That’s why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling–and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times–and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come.

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  • The New Market Leaders: Who’s Winning and How in the Battle for Customers

    By Fred Wiersema

    In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity–an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.
    After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today’s 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leader

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  • Outstanding!

    By John G. Miller

    Every day outstanding organizations do things and promote values that ensure they will retain customers, grow revenues, increase market share, and build their reputations. People in these organizations hold values and take actions– individually and collectively–that are not always easy or obvious but are fundamentally powerful.

    Informed by his own commitment to the concept of personal accountability and enlivened by compelling true stories from exceptional organizations, in this insightful and accessible book John Miller identifies the principles and behaviors that distinguish such organizations from the pack and provides readers with ways to integrate them into their own work.

    With its pithy entries that carry significant impact, Outstanding is by turns a playbook, a guide, and an inspiration. It is filled with practical ideas that can–and should–be used every single day by individuals and teams from the boardroom to the stockroom for creating a distinguished organization with which customers and stakeholders will want to work.

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  • Million Dollar Women By Julia Pimsleur

    Million Dollar Women By Julia Pimsleur

    This book Million Dollar Women By Julia Pimsleur is an essential guide for female entrepreneurs who want to “go big,” which shows you how to turn that creative idea into a million-dollar-plus business.

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  • The Secret History of the American Empire

    By John Perkins

    From the author of the phenomenal New York Times bestseller, Confessions of an Economic Hit Man, comes an exposé of international corruption, and an inspired plan to turn the tide for future generations

    With a presidential election around the corner, questions of America’s military buildup, environmental impact, and foreign policy are on everyone’s mind. Former Economic Hit Man John Perkins goes behind the scenes of the current geopolitical crisis and offers bold solutions to our most pressing problems. Drawing on interviews with other EHMs, jackals, CIA operatives, reporters, businessmen, and activists.

     

    • Paperback: 384 pages
    • Publisher: Plume Books; Reprint edition (29 April 2008)
    • Language: English
    • ISBN-10: 9780452289574
    • ISBN-13: 978-0452289574
    • ASIN: 0452289572
    • Product Dimensions: 13.5 x 2 x 20.3 cm

     

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  • What Would the Great Economists Do?: How Twelve Brilliant Minds Would Solve Today’s Biggest Problems

    By Linda Yueh

    A timely exploration of the life and work of world-changing thinkers―from Adam Smith to John Maynard Keynes―and how their ideas would solve the great economic problems we face today.

    Since the days of Adam Smith, economists have grappled with a series of familiar problems – but often their ideas are hard to digest, even before we try to apply them to today’s issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field. In What Would the Great Economists Do? she explains the key thoughts of history’s greatest economists, how our lives have been influenced by their ideas and how they could help us with the policy challenges that we face today.

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  • Adults in the Room: My Battle with the European and American Deep Establishment

    By Yanis Varoufakis

    What happens when you take on the establishment? In Adults in the Room, the renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

    After being swept into power with the left-wing Syriza party, Varoufakis attempts to renegotiate Greece’s relationship with the EU―and sparks a spectacular battle with global implications. Varoufakis’s new position sends him ricocheting between mass demonstrations in Athens, closed-door negotiations in drab EU and IMF offices, and furtive meetings with power brokers in Washington, D.C. He consults and quarrels with Barack Obama, Emmanuel Macron, Christine Lagarde, the economists Larry Summers and Jeffrey Sachs, and others, as he struggles to resolve Greece’s debt crisis without resorting to punishing austerity measures. But despite the mass support of the Greek people and the simple logic of Varoufakis’s arguments, he succeeds only in provoking the fury of Europe’s elite.

     

    • Hardcover: 560 pages
    • Publisher: Farrar, Straus and Giroux; First American Edition edition (October 3, 2017)
    • Language: English
    • ISBN-10: 9780374101008
    • ISBN-13: 978-0374101008
    • ASIN: 0374101000
    • Product Dimensions: 6.4 x 1.7 x 9.3 inches

     

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  • Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2013

    Tap Dancing to Work compiles six decades of writing on legendary investor Warren Buffett, from Carol Loomis, the reporter who knows him best.

    Warren Buffett built Berkshire Hathaway into something remarkable – and Fortune had a front-row seat

    When Fortune writer Carole Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 article, she didn’t dream that Warren Buffett would become the world’s greatest investor. Nor did she imagine that she and Buffett would be close friends.

    As Buffett’s fortune and reputation grew, Loomis used her unique insight into his thinking to chronicle his work, writing scores of stories that tracked his many accomplishments – and his occasional mistakes.

    Now Loomis has collected and updated the best Buffett articles from Fortune, including cover stories and pieces by Buffett himself. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting.

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  • Adapt: How Humans Are Tapping into Nature’s Secrets to Design and Build a Better Future Hardcover

    Amina Khan believes that nature does it best In Adapt, she presents fascinating examples of how nature effortlessly solves the problems that humans attempt to solve with decades worth of the latest and greatest technologies, time, and money. Humans are animals too, and animals are incredibly good at doing more with less. If a fly’s eye can see without hundreds of fancy lenses, and termite mounds can stay cool in the desert without air conditioning, it stands to reason that nature can teach us a thing or two about sustainable technology and innovation. In Khan’s accessible voice, these complex concepts are made simple. There is so much we humans can learn from nature’s billions of years of productive and efficient evolutionary experience. This field is growing rapidly and everyone from architects to biologists to nano-technicians to engineers are paying attention. Results from the simplest tasks, creating velcro to mimic the sticking power of a burr, to the more complex like maximising wind power by arranging farms to imitate schools of fish can make a difference and inspire future technological breakthroughs. Adapt shares the weird and wonderful ways that nature has been working smarter and not harder, and how we can too to make billion dollar cross-industrial advances in the very near future.

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