A selection of books on Business, Economics, Law and Finance from Tarbiyah Books Plus, the leading Islamic Bookshop in Abuja, Nigeria.
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The Wealth of Women – Understanding Islamic Financial Laws
₦50,000- ISBN13: 9780860379041
- Publication Date: 15-10-2024
- Format: Paperback
Embark on a journey through the various stages of life, from marriage to divorce and widowhood, to witness how women living within the Islamic tradition are endowed with the right to safeguard their financial independence. This comprehensive exploration confronts an ongoing disconnect between Islamic law and Muslim family dynamics to equip men and women alike with the knowledge and tools to uphold an important body of Islamic financial laws. Importantly, the book fosters a deep understanding of how Islamic financial empowerment plays a pivotal role in shaping not just the lives of women and their family members, but society as a whole
Finally and perhaps most crucially, this book highlights the need for fiqh scholars to review past Islamic rulings that were meant to achieve justice and prevent harm in their own historical contexts, and to then develop Islamic rulings with the same goals in today’s settings
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meatball sundae by seth godin
₦4,000Synopsis
Expand/Collapse Synopsis
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!
As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (meatballs?) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.
The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ‘Will it blend?’ videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.
Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll convince you that it’s worth the effort.
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Crucial Conversations – Third Edition
₦4,000The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation―especially difficult ones―leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.
This new edition addresses issues that have arisen in recent years. You’ll learn how to:
Respond when someone initiates a crucial conversation with you
Identify and address the lag time between identifying a problem and discussing it
Communicate more effectively across digital mediums
When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results.Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you’ll never have to worry about the outcome of a crucial conversation again.
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Positioning The Battle For Your Mind
₦4,000The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
- Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
- Position a follower so that it can occupy a niche not claimed by the leader
- Avoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:
- Use leading ad agency techniques to capture the biggest market share and become a household name
- Build your strategy around your competition’s weaknesses
- Reposition a strong competitor and create a weak spot
- Use your present position to its best advantage
- Choose the best name for your product
- Determine when-and why-less is more
- Analyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
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Influence: the psychology of persuasion
₦4,000In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
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Build Boldly: Chart your unique career path and lead with courage – by Bolanle Williams-Olley
₦10,400Have you been feeling stagnant in your career or unable to manifest your true self in the workplace? Are you struggling to make a career- or life-changing decisions or, as a leader, want to lead your people more boldly?
Build Boldly provides a practical playbook to spark bold, courageous action for growth, and leadership that inspires others to rise and be their best.
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Perennial Seller by Ryan Holiday
₦10,000Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops.
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Go Pro: 7 Steps to Becoming a Network Marketing Professional Paperback
₦1,500In this definitive guidebook, you will learn to:-Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.
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What Color Is Your Parachute? Guide to Rethinking Resumes: Write a Winning Resume and Cover Letter and Land Your Dream Interview Paperback
₦2,000The first resume book from the What Color Is Your Parachute? career guru Richard Bolles.
Resumes get an average of eight seconds of attention before going in the trash—or getting on the shortlist. That’s just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool.
This timely resource features the latest research on important resume topics such as key words, soft skills, scanning software, social media, and online posting. Bolles argues that on the basis of what we now know, we need to rethink what a resume is—and how it should be written. He details the words that must be avoided, and the words that must be used, on a resume that wins you interviews.
This slim volume distills a huge amount of information down to its very essence. Armed with tips and shortcuts based on the author’s decades of experience, you can craft a resume and cover letter that will stand out to your dream employers—and increase your chances of getting interviews and landing jobs.
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The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They’d Learned Sooner
₦4,000Fortune 500 coach Peggy Klaus encounters individuals every day who excel at their jobs but aren’t getting where they want to go. It’s rarely a shortfall in technical expertise that limits their careers, but rather a shortcoming in their social, communication, and self-management behaviors. In The Hard Truth About Soft Skills Klaus delivers practical tools and techniques for mastering soft skills across the career spectrum. She shows how to:
- manage your workload
- handle the critics
- develop and promote your personal brand
- navigate office politics
- lead the troops
- and much more!