These are the best Books on Online Branding and Social Media Marketing is to teach the art of creating smart visual identities.
Online Branding continues to dominate design publishing, with more and more designers (and clients) acknowledging that the presentation of a company can be just as important as its service.
Social media is turning out to be one of the most effective tools to market your brand and stand out of the crowd. When social media branding is done correctly, it can and will help you connect to your target market in an optimal way. Social media branding forms a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter Instagram and LinkedIn.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a robust network of fans who are not only loyal to your brand but are also eager to buy from you.
A brand is more than a logo or set of colors, and its so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks.
Top 15 Books on Online Branding and Social Media Marketing
Not that standing out on social is necessarily a snap. Plenty of companies and professionals struggle as they navigate both established and emerging platforms. Fortunately, super-performers in the social category have recently written books to enlighten those of us who could use some tutoring. Check out any of these books to increase the effectiveness of your online communications.
These are the best books on Digital Branding and Social Media Marketing list.
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business’s brand.
Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.
Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.
Contagious: How to Build Word of Mouth in the Digital Age
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.
The Art Of Digital Branding
This title features a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty. Use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.
The New Rules of Marketing & PR
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step–by–step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web–based content to get the right information to the right people at the right time for a fraction of the cost of big–budget campaigns.
50 Best Business Ideas of the Last 50 Years
Revealing the inspiring stories behind the 50 best innovative ideas that have changed the business world. Judged by an expert panel of entrepreneurs, business leaders and inventors, from the humble post-it note and the revolutionary fax machine to email, conference calls and pay per click.
How They Started: Global Brands
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand.
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
Digital: The New Code of Wealth
Omojuwa captures all of these and more as he makes a data-backed argument that digital holds economic prospects for those on the continent willing to explore the power of technology. This power can also be wielded in socio-political contexts. It is being used to take a solid stand for gender justice and has helped to expose corruption at scale.
The Business of Being Social
Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more.
From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media.
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.
Rebel Ideas: The Power of Diverse Thinking
Success is no longer just about talent, or knowledge or skill. Today, it is also about freeing ourselves from the blinkers and blind spots that beset us all, and harnessing a critical new ingredient: cognitive diversity.
The One Device: The Secret History of the iPhone
Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to “the one device,” as he called it, a cell phone was merely what you used to make calls on the go.
Googled: The End of the World as We Know It
In Googled, the reader discovers the ‘secret sauce’ of the company’s success and why the worlds of ‘new’ and ‘old’ media often communicate as if residents of different planets. It may send chills down traditionalists’ spines, but it’s a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous–yet today it is as common as ordering a book online. Companies like Uber and Airbnb have redefined the way we live. And while they have become pervasive in our day-to-day lives, they are not universally celebrated.
The Social Organism
How did this happen? The scope and pace of these changes have left traditional businesses – and their old-guard marketing gatekeepers – bewildered. We simply do not comprehend social media’s form, function, and possibilities. It’s time we did.
Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire
Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages:
Business Strategy: A guide to effective decision-making (Economist Books)
The effectiveness of a good strategy well implemented determines a business’ future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation.
Making Ideas Happen
According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That’s why he founded Behance, a company that helps creative people and teams across industries develop these skills.
The Standout Business Plan
Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes.
The Suitcase Entrepreneur
Now in its third edition, The Suitcase Entrepreneur teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms. With new material pertinent to today’s business world, readers will receive the blueprint to create their ideal lifestyle and become their own digital nomad.
High-Powered Investing All-In-One for Dummies, 2nd Edition
Your key to success in high-end investments Looking for help making smarter, more profitable high-end investment decisions? Why buy 13 books that cover each of the major topics you need to understand, when High-Powered Investing All-in-One For Dummies gives you 13 expert guides for the price of one?
The Millionaire Fastlane
Graduate from college, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to Wall Street, and one day, when you are oh, say, 65 years old, you can retire rich.
The $100 Startup
You no longer need to work nine-to-five in a big company to pay the mortgage, send your kids to school and afford that yearly holiday. You can quit the rat race and start up on your own – and you don’t need an MBA or a huge investment to do it.
Economics in One Lesson
With over a million copies sold, Economics in One Lesson is an essential guide to the basics of economic theory. A fundamental influence on modern libertarianism, Hazlitt defends capitalism and the free market from economic myths that persist to this day.