The Art of Creative Thinking by Rod Judkins.
A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world’s first extreme diving school.
The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.
Rod Judkins, lecturer at the world-famous St Martin’s College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points – from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol’s studio to Einstein’s desk – he distils a lifetime’s expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.
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