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The Principles of Leadership (Islamic concepts)
₦22,000In this book The Principles of Leadership (Islamic concepts), Dr. Yusuf bin Uthaman al-Huzaim (the writer of the book) explores the theory of administrative leadership within developed Western nations in an attempt to reunite them with Islamic principles of leadership.
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Far From Home by Na’ima B. Robert
₦5,500Will I ever see my home again? I do not know.
Will I ever see my father again? I do not know.
Will life ever be the same again? I do not know. -
Robinson Crusoe (Classics Illustrated)
₦6,600Despite the wishes of his parents, Robinson Crusoe is determined to devote himself to a life at sea. Luck, however is not with him in his various voyages – his first is shipwrecked and his second taken by pirates, yet nothing dissuades him from his passion. One day, en route to Africa, his ship is wrecked, leaving him marooned on an uninhabited island, with no way to return to civilisation… Classics Illustrated tells this wonderful tale in colourful comic strip form, offering an excellent introduction for younger readers. This edition also includes theme discussions and study questions, which can be used both in the classroom or at home to further engage the reader in the work at hand.
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Conditions Of LAA ILAAHA ILLALLAH
₦4,500Product Type: Book
Author: Jamaal al-Din M.Zaraboro
Publisher: DCP
ISBN: 9789670835181
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Gold: The Race for the World’s Most Seductive Metal
₦27,000From the award-winning author of Diamond: A blazing exploration of the human love affair with gold that “combines the engaging style of a travel narrative with sharp-eyed journalistic exposé” (Publishers Weekly, starred review).
In the wake of the 2008 financial crisis, the price of gold skyrocketed—in three years more than doubling from $800 an ounce to $1900. This massive spike drove an unprecedented global gold-mining and exploration boom, much bigger than the gold rush of the 1800s. In Gold, acclaimed author Matthew Hart takes you on an unforgettable journey around the world and through history to tell the extraordinary story of how gold became the world’s most precious commodity.
Beginning with a page-turning report from the crime-ridden inferno of the world’s deepest mine, Hart traveled around the world to the sites of the hottest action in gold today, from the biggest new mine in China, to the highly secretive London gold exchange, and the lair of the world’s most powerful gold trader in Geneva, Switzerland. He profiles the leaders of the gold market today, the nature of the current boom, and the likely prospects for the future. From the earliest civilizations, when gold was an icon of sacred and kingly power, Hart tracks its evolution, through conquest, murder, and international mayhem, into the speculative casino-chip that the metal has become. He ends by telling the story of the massive flows of gold that have occurred in the wake of the financial crisis and what the world’s leading experts are saying about the profound changes underway in the gold market and the prospects for the future.
“Compelling, stylish, and impressively researched” (The Boston Globe), Gold is a wonderful historical odyssey with important implications for today’s global economy.
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Richest Man in Babylon
₦4,000Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth.
The Success Secrets of the Ancients—
An Assured Road to Happiness and ProsperityCountless readers have been helped by the famous “Babylonian parables,? hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In language as simple as that found in the Bible, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. Acclaimed as a modern-day classic, this celebrated bestseller offers an understanding of—and a solution to—your personal financial problems that will guide you through a lifetime. This is the book that holds the secrets to keeping your money—and making more.
The Richest Man in Babylon
Read it and recommend it to loved ones—
and get on the road to riches. -
The Loyalty Leap: Turning Customer Information into Customer Intimacy
₦4,000Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator.
But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes:
Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility.
The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including:
- How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location.
- How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention.
- How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate.
- How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits.
Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
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COMPELLING PEOPLE: THE HIDDEN QUALITIES THAT MAKE US INFLUENTIAL
₦4,000Get this book at the best bookshop in Abuja. Order now!
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The Manager’s Guide to HR: Hiring, Firing, Performance Evaluations, Documentation, Benefits, and Everything Else You Need to Know
₦4,000Managing people is a tricky business–and managers and small business owners can no longer get by without understanding the essentials of human resources. New questions abound. In our increasingly legal-minded age, how much documentation do we need to keep on each employee? What’s the best way to confront complicated personnel issues, and even workplace violence? The Manager’s Guide to HR provides readers with a straightforward, step-by-step guide to human resources topics, including:hiring – performance evaluations and documentation – training and development – benefits – compensation – employment laws – documentation and records retention – firing and separationThe book clarifies hot-button issues such as dealing with conflict, privacy issues, COBRA compliance, disabilities, sexual harassment, and more. The Manager’s Guide to HR is a quick and ready reference for every leader.
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Flawed Diplomacy: The United Nations & the War on Terrorism
₦5,000There have been numerous attempts to engage the United Nations in a meaningful campaign against state-supported and other terrorist activities. But the inherently political nature of terrorism has made it exceedingly difficult to gain global consensus on who even qualifies as a terrorist, much less agreement on counterterrorism measures to pursue. The rise of al Qaeda, the events of 9/11, the Madrid train bombing, and the London mass transit bombings provided the international community and United Nations with new impetus to respond to terrorism. Although a series of international conventions were adopted and a short-lived independent monitoring group was established, the strategy that UN secretary general Kofi Annan proposed to the General Assembly in May 2006 contains many proposed measures and objectives that remain unfulfilled, thus rendering the UN virtually impotent against terrorism. As one of five Security Council–appointed international monitors on the measures being taken against al Qaeda and the Taliban, Comras had the rare opportunity to observe the UN’s counterterrorism activities. He delves into the UN’s role in dealing with terrorism, explores the international political realities and institutional problems that make it difficult for the UN to successfully implement and monitor counterterrorism measures, and describes both the UN’s successes and failures, ultimately laying out a case for creating a stronger, more effective UN response. Flawed Diplomacy is an invaluable resource for anyone interested in the war on terrorism and in gaining knowledge about the UN’s inner workings.
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
₦2,000More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today’s competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.