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The Personal MBA: Master the Art of Business

2,500

By Josh Kaufman

The Personal MBA explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability – if you know how to support the price you’re asking.
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

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Description

By Josh Kaufman

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.

The Personal MBA explains concepts such as:

  • The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
  • The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
  • The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability – if you know how to support the price you’re asking.
  • 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?
True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

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Weight 0.41 kg

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