Description
The New Rules of Retail By Robin Lewis and Michael Dart
I purchased and read this book along with “Non-Obvious: How to Think Different, Curate Ideas & Predict the Future.” Many of the ideas the authors of “The New Rules of Retail” present from the perspective of what retailers are doing to attract the new consumer dovetailed nicely with the trends the author of Non Obvious proposed.
You could see why we may be moving to a showroom / online mentality from the sellers’ and buyers’ perspective.
I’m working with a retailer that has just gone national and they are looking for ways to bring together disparate acquisitions and once-competing brands into a multi-brand national company. It’s one thing to look at how these different cultures may fit together and how we can integrate our selling and delivery processes to offer the best of what all used to offer.
