Description
By Parr, Ben
“Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works.” – Success Magazine
“Don’t shout, captivate — that’s the key to capturing attention. And you don’t need to be especially good-looking, loud or charismatic to do so — there’s actually a science behind it. InCaptivology, Ben Parr doesn’t get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you’re an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you.”
– New York Post
