Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline.
The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities – from athletic, to intellectual, to artistic – with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains.
This book Breaking Out of the Man Box by Tony Portertackles the collective socialization of manhood and provides an in-depth look at the experiences of boys and men.
In this best-selling book, Nobel Prize–winning economist Joseph E. Stiglitz exposes the efforts of well-heeled interests to compound their wealth in ways that have stifled true, dynamic capitalism. Along the way he examines the effect of inequality on our economy, our democracy, and our system of justice.
Everyone says they want to be happy. But that’s much more easily said than done. What does being happy actually mean? And how do you even know when you feel it?
Secrets of Great Salespeople by Jeremy Raymondreveals the 50 things you need to know to in order to sell. Each chapter outlines one of the 50 ideas and gives three strategies for putting it into practice.
Four years after he outlined the challenges our increasingly interdependent world was facing in Globalization and Its Discontents, Joseph E. Stiglitz offered his agenda for reform.
The book Rich Dad, Poor Dad by Robert T. Kiyosakiexplodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Now in its third edition, The Suitcase Entrepreneur By Natalie Sisson teaches readers how to package and sell their skills to earn enough money to be able to work and live anywhere, build a profitable online business, and live life on their own terms.
Whether you’re introducing a product, marketing your small business’s services, or selling your boss on a new idea, you’ll benefit from checklists like these: Seven Fears All Buyers Share Thirteen Ways to Warm Up to Cold Calling Ten Different Ways to Set Your Asking Price Eight Questions to Help You Sell with Integrity For training,
The Ultimate Sales Pro shows everyone how to elevate their game. Drawing on the author’s vast experience training salespeople for top organizations, the book explains how to: