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HBR’s 10 Must Reads on Strategic Marketing
₦1,500NEW from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Reviewarchive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketingLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Teams -
Animal Noises Copy Cats Spinner Book
₦3,500- Product code: ANSB
- ISBN: 9781910425145
- Publisher: Quarto – Small World Creations
- Format: Other
- Dimensions: 24.7cm x 26.6cm
- Pages: 10
- Book points: 3
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Creativity & Problem Solving (The Brian Tracy Success Library)
₦1,500The crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement.As one of the world’s premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to:Stimulate the three primary triggers to creativity – Inspire a creative mindset in staff through recognition, rewards, and environment – Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles – Ask focused questions to generate elegant solutions – Understand the difference between mechanical and adaptive thinking – Rigorously evaluate new ideas . . .without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earth strategies, this career-changing book helps anyone tap into the root source of their own intuitive genius.
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The Seven Principles for Making Marriage Work
₦2,000“An eminently practical guid to an emotionally intelligent and long lasting marriage.”
- Paperback: 271 pages
- Publisher: Harmony; 1 edition (May 16, 1999)
- Language: English
- ISBN-10: 0609805797
- ISBN-13: 978-0609805794
- Product Dimensions: 5.2 x 0.6 x 8 inches
- Shipping Weight: 6.4 ounces
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The 5 LOVE NEEDS OF MEN & WOMEN
₦2,000Gary and Barbara Rosberg, a dynamic husband-and-wife team, share surprising new research about the unique needs of men and women. In this popular book (over 15,000 sold in hardcover), Gary talks to women, and Barbara talks to men about the top five love needs of men and women. Readers will discover how truly unique men and women are. The Rosbergs’ honesty, vulnerability, and practical suggestions inspire couples to new levels of sacrificial, Christlike love.
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The 5 SEX NEEDS of MEN & WOMEN
₦2,000From the authors of the groundbreaking, best-selling “The 5 Love Needs of Men and Women.” . .
Great sex isn’t just a grope, a grab, and a romp in the sack.
Truly great, deeply satisfying sex happens only when a husband and wife aspire to meet each other’s deepest, most intimate needs.“So . . . are you meeting your spouse’s most intimate sex needs?
Do you even know what they are?
You might be surprised.”Based on responses to their best-selling “The 5 Love Needs of Men and Women, ” Dr. Gary and Barbara Rosberg surveyed more than seven hundred married couples to discover the top five sex needs of men and women, what spouses love and hate about sex, and what they can do “outside” the bedroom to elicit the greatest results “inside” the bedroom.
You won’t believe the results . . . -
Things I Wish I’d Known Before We Got Married
₦1,500Book Weight 0.18kg Book ISBN 978-0802481832 Book Author Gray Chapman Book Publisher Joint Heir Publications Book Pages 176 Pages Book Format Paperback -
The Power of Being a Woman
₦2,000Michelle sets aside the political correctness of our society’s views and calls a truce between the genders with her biblically based perspective on the art of being a woman”. (“Today’s Christian Woman magazine”). Writing with her characteristic boldness, grace, and gut-level honesty, Michelle McKinney Hammond challenges women to unearth the hidden gift of their femininity. Readers will gain a new, biblically based perspective on their femininity and a few laughs along the way as they experience Michelle’s refreshing take on the real feminine mystique. They will discover: the power of influence; the pitfalls of manipulation; the strength of vulnerability; how to make up for their mate’s weaknesses; and, how to take advantage of his strengths. Instead of being threatened by men and unsure of their own value, readers can truly embrace the precious value of being women as they inspire the world with their intrinsic strength, intuition, sensitivity, and yes, sexuality. This is the rerelease of “The Power of Femininity”.
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The Total Woman: How to Make Your Marriage Come Alive
₦1,000Organization Woman (Part I) lays out a plan for any women to get things done on time. Man Alive (Part II) looks at the delicate male ego and what a wife can do to restore it. Sex 201 (Part III) is about keeping the spice alive. Building Bridges (Part IV) shows how interaction within the family unit can influence children.
- Paperback: 256 pages
- Publisher: Spire Books
- Language: English
- ISBN-10: 0671801767
- ISBN-13: 978-0671801762
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For Men Only
₦3,500Finally—You Can Understand Her!
Women: complicated and impossible to understand? Do you love and want to please the woman in your life, but just can’t seem to figure her out? That was before For Men Only. Now at your fingertips is the tool that will unlock the secret to her mysterious ways. Through hundreds of interviews and the results of a scientific national survey of women, this book demonstrates that women are actually not random and that they really can be systematized and “mapped.” In fact, much to men’s delight, this book shows that women are actually quite easy to understand and please—as long as you know what it is they need. This simple map will guide you to loving your wife or girlfriend in the way she needs to be loved.
Finally.
You Can Understand Her!
Women: complicated and impossible to understand? Have you given up trying to “get” the woman in your life? If so, you are in for a pleasant eye-opener: She can be understood. Even better—you can make her happy. Which will make you happy.
The bestselling author of For Women Only teams with her husband to offer men the key to unlocking the mysterious ways of women. Through Shaunti and Jeff Feldhahn ’s national scientific survey and hundreds of interviews, For Men Only reveals what you can do today to improve your relationship. And believe it or not, as Jeff assures men, “It’s not splitting the atom.”
What makes her tick? What is she really asking (but not actually saying)? Take the guesswork out of trying to please your wife or girlfriend and begin loving her in the way she needs. Easily. For Men Only is a straightforward map that will lead you straight into her heart.
And for every guy who rarely reads a manual:
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For Women Only
₦3,500What’s going on in a man’s mind? From their early days, every woman has struggled to understand why males behave the way they do. Even long-married women who think they understand men have only scratched the surface. Beneath a man’s rugged exterior is an even more rugged, unmapped terrain. What bestselling author Shaunti Feldhahn’s research reveals about the inner lives of men will open women’s eyes to what the men in their life – boyfriends, brothers, husbands, and sons – are really thinking and feeling. Men want to be understood, but they’re afraid to “freak out” the women they love by confessing what is happening inside their heads. This book will guide women in how to provide the loving support that modern men want and need.
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